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A publication's success depends upon many factors, one of
which is a strong advertising sales effort. And, your best way to achieve this is to work
with sales professionals, such as Facinelli Media Sales. Our company's sole purpose is to
match publications with advertisers, for their mutual benefit.
We were incorporated in February, 1994, but Bill Facinelli has more than 30 years
experience in advertising sales and sales management, having joined The Pattis Group in
1966 and ultimately becoming its president. He continued in that capacity when 3M acquired
Pattis in 1988. Bill managed a staff of more than 80 people, representing nearly 200
magazine titles. He has also served as president of the National Association of
Publishers' Representatives.
Facinelli Media Sales represents trade and special interest consumer magazines from our
headquarters in the Chicago suburb of Des Plaines, just minutes from O'Hare Airport. We
have an experienced sales staff of eight, who are here to serve your needs. Our
salespeople are well trained and well motivated, supported by highly qualified assistants
and the latest technology, allowing us to maintain a proven, successful selling tradition.
Our strategy for success is based on a two-fold sales philosophy: planning the work
and working the plan. During step 1, we get to know you and your publication and,
based on our extensive knowledge of markets and advertising prospects, we design an
aggressive sales plan and develop an annual sales forecast. We organize and categorize key
prospects, creating a plan for the territory. During step 2, we contact prospects with
sales letters, mailings, and telephone calls. We write proposals, make personal sales
calls, and develop presentations for prospective advertisers. We believe strongly in the
value of face-to-face selling, so do not hesitate to make available the resources to
travel the territory and provide all the support you and your advertisers need.
Bottom line: our focus is not to "hawk" space. Our intent is to develop
relationships with advertisers and sell advertising schedules, rather than individual ads.
The end result is that we help increase advertising sales revenue by serving the needs of
our publishers and their advertisers - it's a "win-win" situation where everyone
benefits.
Maybe we should be working together . . . Give me a call.
Bill Facinelli